13D Filings
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Strive, Inc.
SATA
Initial Filing
Ownership

8.80%

Total Shares

5,693,897

Issuer CIK

1920406

Event Date

Apr 19, 2026

Accepted

May 11, 2026, 07:16 PM

SEC EDGARView Original Filing
Reporting Persons (2)
NameType% of ClassAggregateSole VotingShared Voting
Vivek Ramaswamy
Individual
8.80%5,693,8975,693,8970
Virtuous Industries LLC
Other
0.20%106,245106,2450
Disclosure Items (7)

Security Title

Class A Common Stock, $0.001 par value

Issuer Name

Strive, Inc.

Issuer Address

200 CRESCENT CT, Dallas, TX, 75201

Filing Persons

This Schedule 13D is being filed by Vivek Ramaswamy and Virtuous Industries LLC (the "Reporting Persons" and each a "Reporting Person")

Business Address

The business address of Mr. Ramaswamy is: C/O Steve Roberts, 853 New Jersey Ave SE, Suite 200-231, Washington, DC 20003. The business address of Virtuous Industries LLC is 9172 W Meadow Drive West Chester, OH 45069.

Principal Occupation

The principal occupation of Mr. Ramaswamy is an entrepreneur. The principal purpose of Virtuous Industries LLC is for personal investments.

Convictions

During the last five years, Mr. Ramaswamy has not been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.

Citizenship

See Item 6 of the cover pages.

Mr. Ramaswamy acquired Class B Common Stock, par value $0.001 per share ("Class B Common Stock" and, together with Class A Common Stock, "Common Stock"), of the Issuer pursuant to that certain Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025, by and among the Issuer (f.k.a., Asset Entities Inc.), Strive Enterprises, Inc. ("Strive Enterprises") and Alpha Merger Sub Inc. ("Merger Sub"), pursuant to which Strive Enterprises merged with and into Merger Sub (the "Merger"), with Strive Enterprises surviving the Merger. At the closing of the Merger, the equity Mr. Ramaswamy held in Strive Enterprises was cancelled and converted into the right to receive shares of Class B Common Stock. Class B Common Stock is convertible, at the holder's option and under certain other circumstances, into Class A Common Stock. Following the Merger, Matthew Cole, Chief Executive Officer of the Issuer, transferred a portion of the Class B Common Stock that he acquired in connection with the Merger to Virtuous Industries.

Mr. Ramaswamy originally acquired the securities reported herein as a result of or in connection with the Merger. Mr. Ramaswamy previously reported his beneficial ownership of the Class A Common Stock on a joint Schedule 13D filed with certain other shareholders of the Issuer who together were parties to the Shareholders Agreement, dated September 12, 2025, by and among the Issuer and the shareholders party thereto (the "Shareholders Agreement"). On April 20, 2026, as a result of sales of Class A Common Stock by the Issuer pursuant to the Issuer's at-the-market equity offering program, the shareholder parties to the Shareholders Agreement ceased to beneficially own, in the aggregate, Company Shares (as defined in the Shareholders Agreement) representing at least 50% of the voting power of the outstanding Company Shares. Pursuant to Section 4.03(i) of the Shareholders Agreement, the Shareholders Agreement automatically terminated in accordance with its terms on that date, and the reporting persons under the prior joint Schedule 13D ceased to constitute a "group" within the meaning of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and Rule 13d-5(b) thereunder. Amendment No. 5 to the prior joint Schedule 13D was filed on May 11, 2026 to report the foregoing. This Schedule 13D is being filed by the Reporting Persons to report his continued beneficial ownership of more than 5% of the outstanding Class A Common Stock following the dissolution of the prior group. The Reporting Persons do not have, as of the date of this Schedule 13D, any plans or proposals that relate to or would result in any of the actions or events specified in clauses (a) through (j) of Item 4 of Schedule 13D. The Reporting Persons may change their plans or proposals in the future. In determining whether to sell shares of Common Stock reported as beneficially owned in this Schedule 13D (and in what amounts), to retain such securities or to purchase additional securities, the Reporting Persons will take into consideration such factors as they deem relevant, including existing and anticipated market conditions from time to time, general economic conditions and regulatory matters, among other things. The Reporting Persons reserve the right to change their intentions with respect to any or all matters referred to in this Item 4.

Percentage of Class

See Items 7-11 of the cover pages and Item 2 above.

Number of Shares

See Items 7-11 of the cover pages and Item 2 above.

Transactions

Except as otherwise described in this Schedule 13D, the Reporting Persons have not effected any transactions in the Class A Common Stock during the 60 days preceding the date of this Schedule 13D.

Shareholders

Not applicable.

Date of 5% Ownership

Not applicable.

Registration Rights Agreement. Mr. Ramaswamy is party to the Registration Rights Agreement, dated as of September 12, 2025, by and among the Issuer and the holders party thereto (the "Registration Rights Agreement"), which provides Mr. Ramaswamy with certain customary demand and piggyback registration rights with respect to Class A Common Stock held by him. The foregoing summary is qualified in its entirety by reference to the full text of the Registration Rights Agreement, which was filed as Exhibit 4.2 to the Issuer's Current Report on Form 8-K filed with the SEC on September 12, 2025, and is incorporated herein by reference. Other. Except as described above or elsewhere in this Schedule 13D or incorporated by reference in this Schedule 13D, there are no contracts, arrangements, understandings or relationships (legal or otherwise) between the Reporting Persons and any other person with respect to any securities of the Issuer, including, but not limited to, transfer or voting of any securities, finder's fees, joint ventures, loan or option arrangements, puts or calls, guarantees of profits, division of profits or losses, or the giving or withholding of proxies.

Exhibit No. 99.1 Joint Filing Agreement.